Building a Bold Brand from Within
Your people need to feel connected to your brand and empowered to live it. With Mutiny Branding, employer branding and culture are about creating that deep connection, ensuring your team understands and embodies the values, mission, and purpose of your organization.
Talk to us about employer branding and culture when:
You’re establishing or scaling and need to define the internal direction that unites your team.
You've undergone shifts in leadership and it's time to recalibrate your culture.
You want your internal brand to be as compelling as your external brand.
You need to unite distinct company cultures under a shared set of values after M&A activity.
You want to attract top talent with a mission and set of values that are magnetic.
Your team struggles to connect with or understand your brand’s mission.
You want your team to make on-brand decisions and reinforce the brand in everything they do.
Services
Mutiny helps you create a powerful internal brand that fosters engagement and unity across your organization.
Mission Development
We work closely with you to define a compelling mission statement that reflects your organization’s purpose and serves as a motivational direction for your team
Core Values Definition
We facilitate workshops to uncover your core values, which act as decision-making tools guiding how you will fulfill your mission
Employer Branding
We help you articulate your employee value proposition (EVP), defining what your company provides in exchange for the time, talent, and effort of your people.
Employee Engagement Campaigns
We create targeted campaigns that enhance employee engagement, helping to build a workforce that is aligned with and motivated by your mission and values
Behaviors and Rituals
We dive into your organizational culture to establish desired behaviors, rituals and rewards that shape your cultural norms
Our employer branding process
Information Gathering
We start by understanding your organization’s goals, culture, and aspirations through interviews and questionnaires
Collaborative Workshops
Interactive workshops help uncover your mission, values, and employee needs, ensuring alignment across all levels of the organization
Implementation Strategy
We create a plan to embed your internal brand and culture through campaigns, rituals, and behaviors, ensuring it resonates with every employee
Design and Deployment
We design and produce the internal materials and branded assets that make employees feel connected and engaged with what your brand stands for
“Gail and a very talented strategist on the Mutiny team led a full-day workshop for 30 team members, half of whom came from a company that we had recently acquired. The session was cathartic and helped bridge the gap between our two cultures. We were able to define a path forward, informed by our commonalities and not our differences.”
Related Work
Ready
to spark
growth?
Let’s rally your team with employee branding that drives culture forward.