Define your brand’s future
Equal parts strategy and creativity, our rigorous naming process is about crafting a durable brand asset that sets the stage for continued growth. We believe that a name should be a vessel for the full scope of your ambition so that in the future you can continue to build and never outgrow it.
Talk to us about naming when:
You're in stealth and preparing to go to market.
You've pivoted such that your existing name no longer makes sense.
You've completed M&A and need to unify acquisitions under a new identity.
You are enlarging your product portfolio.
You have a collection of product names that don't have underlying logic.
Services
Whether you need a name for a new company, product or service, leverage our expertise to craft a name that breaks through.
Company Naming
We craft names that embody your company’s mission and stand out in competitive markets. Our approach ensures the name is memorable, relevant, and adaptable to your future growth.
Rebranding
Reinvent your brand with an impactful name that reflects your evolution. We create names that honor your heritage while opening doors to new markets, revitalizing your identity seamlessly.
Product Naming
Launch products with names that break through. We develop product names that distinguish you in the market, clearly communicate benefits, and connect with your target audience for lasting impact.
Naming Systems
We develop naming hierarchies that organize product families and sub-brands, ensuring consistency and clarity across your portfolio while reinforcing your overarching brand identity.
Naming Workshops
Collaborate with our experts to co-create powerful names in an interactive session. Our workshops guide your team through brainstorming and validation, aligning creative vision with strategic goals for immediate results.
Our approach to Naming
Strategy meets creative
Our process blends deep strategic insights with creative exploration to ensure your name aligns with your brand’s positioning and long-term ambitions.
Our naming process
Discovery
We begin with a deep understanding of your brand, its values, and audience to develop a focused naming brief that guides the creative process
Ideation
Our team generates a broad range of name options along a spectrum from functional to evocative—tailored to your brand’s unique positioning.
Validation
We do due diligence pre-screening against competitive whitespace and domain availability to ensure it’s both distinctive and viable.
Selection
Together, we refine the shortlist, landing on a name that captures your brand’s promise and supports its long-term success.
Names We've Developed
“Working with Mutiny to develop a name was an impressive process. I had underestimated how challenging it would be to identify not only a great name - but one that was clear from a competitive and trademark perspective.”
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Let's
Find the
Name
Let’s find the name that sets your brand apart and propels it forward.