Igniting Growth

Mutiny is a strategic B2B branding agency

We help clients at key inflection points navigate the challenges that emerge when a brand outgrows its story. 

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Clients

Whether you're a startup or a scale up, customers are a key to growth. And every customer is already somebody's customer. To spark change and mobilize minds, you have to craft a narrative that connects. One that's bold enough to pierce resistance. One that's compelling enough to change behavior. And one that breaks through without breaking apart. That's what a mutiny is. And that's what we do. 

Approach

Our narrative-led approach to branding, strategy and design is rooted in four core principles:

Brand

Conviction

Your brand should inspire belief, both within your team and in the hearts of your customers. We work to help you cultivate this shared conviction.

Clarity

We help you define exactly what your brand stands for, ensuring internal and external stakeholders are aligned with your vision.

Consistency

Across every channel and interaction, we ensure that your brand speaks with one clear voice, building trust and recognition.

Craft

Excellence is non-negotiable. We approach every project with precision and creativity, ensuring that your brand is built to last.

Partnership

A strategy & creative partner for every stage of growth

Early Stage

Get off the ground efficiently
and break through

Tell a great story consistently

Establish legitimacy

Build your brand and key assets

Sell your vision to investors and partners

Attract and cultivate a community of early brand lovers

Growth Stage

Step on the accelerator and
capture the next wave of growth

Evolve and expand your brand story

Grow your customer base

Scale your core product and expand your reach

Define your culture and compete for talent

Level up your branding

Late Stage

Invest in maintaining your lead and preparing for what's next

Fuel new verticals and scale to new markets

Evolve strategically to meet the shifting competitive landscape

Rebrand to reflect who you are

Invest in marketing

Empower your sales team with robust solutions

Launch new products to market

PE + VC

Create value for your portfolio with a strategic creative partner you can trust

Provide access to an experienced marketing and branding team that thinks and acts like an operating partner

Unlock value creation through stronger positioning and rebranding

Create orderly brand architecture

Support your portfolio

Benefit from preferred pricing

Leadership

Led by award-winning brand storytellers with deep category expertise

Working with Mutiny

A true partner committed to your success

Narrative-First Thinking

Founded by writer-strategists, we approach branding through the lens of storytelling—connecting all the dots to craft a compelling narrative that informs both your brand strategy and design. This narrative-first perspective sets us apart.

Projects led by cofounders

When you work with Mutiny, you get direct access to our founders, who provide C-level strategic guidance throughout your project. From start to finish, you benefit from top-tier expertise and personal attention—no handoffs, just focused leadership from the A-team.

Communication & Parnership

Your success is our success. We’re hands-on and high-touch, committed to being responsive and deeply involved in every stage of the process. The majority of our clients are return customers, a testament to the trust and relationships we build.

Mutiny’s personalized approach encouraged collaboration — they asked questions that proved they understood where we wanted to be and developed the brand identity to get us there.
Ruksi Gregory
Chief of Staff, DoseSpot

Ready
to break
through?

Break through to your next phase of growth. The time to meet your next agency partner is now, even if you don't know exactly what you need.