LTN

Mutiny partnered with media technology company LTN (Live Time Network) for over four years, helping build their brand, introduce new services into their ecosystem via M&A, and deliver an impactful value message through strategic thought leadership, social content, and sales support. 

LTN is a proprietary media transport network that delivers and customizes video content — think TV shows, news, and live sports — over a private IP-overlay that virtually eliminates lag and guarantees near-flawless delivery. It's also much more efficient and flexible than traditional satellite and fiber delivery. The company’s 99.999% or “five-nines” reliability makes them the streaming technology of choice for high-value content produced by broadcast networks and streaming platforms worldwide. 

The challenge for Mutiny was to simplify and customize their message to a more diverse range of stakeholders in the sales cycle. As a founder and engineer-led company, LTN could clearly explain their value to engineers and CTOs — but were less successful connecting to the CFO and CEO. As broadcast industry budgets tightened during the streaming wars, a powerful but simplified value message to these job titles was imperative. 

By creating more accessible, impactful infographics, conversational blog posts, and streamlined sales decks, Mutiny helped LTN deliver their value message to a wider range of stakeholders, which was essential for the company to continue their forward momentum in a dynamic medial landscape. 

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