PennyWorks
Launching a First-Mover in Crypto Finance with Strategy, Messaging, and Voice
Developing the foundational strategy, messaging, brand voice, and website copy for an early-stage crypto platform
More Project Info
Before PennyWorks became a crypto bookkeeping platform, it launched as one of the early players in crypto finance. Mutiny engaged at the earliest stage—partnering with the founding team and Paper Tiger to shape the go-to-market strategy, messaging, and verbal identity.
We developed the brand voice and wrote the original website to articulate a new kind of financial product, bridging the gap between traditional investing and blockchain technology. Our work helped position PennyWorks with clarity and confidence in a fast-moving, emerging category.
While the company has since evolved, the foundation we helped build gave the team the tools to launch—and adapt—as the market shifted.
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