Union

For high-growth startups, hiring the right people at the right time can make or break the company’s trajectory. But without an in-house HR team, early-stage companies often struggle to attract, hire, and retain pivotal talent. Union was created to fill this gap—seamlessly plugging into startups as a full-stack HR partner.

As a newly launched company, Union needed more than just branding; it needed to define its category. The concept of outsourced HR for startups wasn’t widely understood, and the challenge was positioning Union as a strategic, embedded partner rather than just another recruiting firm.

Mutiny Branding developed Union’s brand strategy, messaging, visual identity, and website to bring this positioning to life. The brand voice was crafted to be bold, magnetic, and talent-first, reinforcing Union’s belief that great HR isn’t just about hiring—it’s about creating the conditions for talent to thrive.