Greenport Village
Rebranding a business improvement district
Small village. Big personality.
More Project Info
Greenport Village Business Improvement District
www.greenportvillage.com
Greenport is a vibrant maritime village 100 miles east of New York City, cherished by year-round residents, weekenders, and seasonal visitors. It is where a working waterfront meets a downtown district with historic homes and an array of shops, art galleries, cafes and restaurants, bars and hotels and attractions — all in just one walkable square mile. The downtown Business District is at the heart of the Greenport experience and is an engine for economic and cultural vitality.
With a storefront office in the heart of the Village, Mutiny was a vested stakeholder in the district and helped spearhead a digital transformation of the organization, with a new brand identity at the center.
Inspired by vintage maritime aesthetics and a bold color palette drawn from the village’s working waterfront, we crafted a flexible visual system rooted in the character of the village. Built around the core strategic idea “The one-square-mile that has it all” the BID can now spotlight Greenport’s lively shops, galleries, and restaurants under one unified banner—enriching community pride while inviting visitors to explore all that this historic harbor village has to offer.
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