Melody Arc
Establishing a dynamic brand for an AI-enabled CX platform
Customer operations complexity becomes a single melody
More Project Info
Founded in 2021 by CX leaders from Amazon and Walmart, MelodyArc is a technology company focused on transforming frontline operations with a combination of advanced automation, AI and human support. Mutiny was approached by an investor to work with the founding team to develop the strategic positioning, messaging and brand identity system to drive the go-to-market launch of the first product, MelodyArc CX. We developed a brand that reflected the power of a platform in a world of point solutions.
“Mutiny’s personalized approach encouraged collaboration — they asked questions that proved they understood where we wanted to be and developed the brand identity to get us there.”
Ruksi Gregory
Chief of Staff, DoseSpot
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