Payrix
Crafting strategic positioning for a fintech innovator
Unleashing the possibilities of payments
More Project Info
Payrix
Franklyn Design - Brand Identity
NMC - Site Design and Development
www.payrix.com
Mutiny partnered with the team at Payrix, a fintech startup powering payment facilitation for vertical software platform companies, to develop a brand strategy and positioning to support a full rebrand.
Our strategic framework and messaging drove the visual identity development by Franklyn Design, who created a vibrant identity that is distinct within the industry. Mutiny led the content strategy and storytelling, while the design team at Franklyn worked with NMC to design and develop the site.
We have since applied the identity across multichannel efforts, including email campaigns, conference assets, podcast positioning, and thought leadership content.
“Since starting the partnership with Mutiny, we worked with them to take the Payrix story international, through the sale of the business, and now, to evolve our narrative within our new parent company. The team is extremely knowledgable, professional, fun to work with, and best of all, goes the extra mile to ensure the quality of the work they do. ”
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